Kissht Content & Research Team
The Kissht Content & Research Team is a team of experienced writers and researchers who simplify complex financial topics and create content that answers real questions readers have about loans, insurance, credit and every personal finance decision.
How We Create Our Content
Planning
Our process starts with planning. We look at the questions readers are asking, topics that need more clarity, and areas where useful information can help consumers make better-informed decisions.
Research
This is followed by research. Our researchers gather information from reliable, relevant sources, including official and regulatory resources, and assess it before it reaches the writing stage.
Content Writing
Our writers then convert this research into clear, reader-friendly content. We focus on answering the actual question, explaining financial terms in simple language, and adding practical context wherever it helps.
Editorial Review
Before publication, every piece goes through an editorial review. We check important facts, terminology, calculations, structure, and readability to ensure the content meets our quality standards.
Publishing & Improvements
Once published, the work continues. We monitor and update our content as financial information, regulations, lending practices, and reader needs evolve. We also review how readers engage with our content to identify improvements and plan future content.
Our Reviewers
At every step of this process, the Kissht Content & Research Team aims to work on accurate financial content that helps readers across India educate themselves, understand their options, and make more informed financial decisions.
Swapnil Patil
Chief Product Officer
Swapnil Patil is a product leader with 11+ years of experience across finance and technology. As Chief Product Officer at Kissht, he brings expertise in product strategy, data-driven decision-making, and user-centred design, with experience in building and scaling high-growth B2C digital products.
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Shwetha Iyer
SVP & Head of Marketing
Shwetha Iyer is a seasoned marketing leader with 20+ years of experience across brand building, digital marketing, market research, growth strategy, and product management.
As SVP & Head of Marketing at Kissht, she brings extensive experience in building brands and leading high-performance teams across leading organisations, including IBM, Vodafone (now Vi), ZEE5, and Webchutney
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